Karl Fernandes

Karl Fernandes

Product designer focussed on the interplay betweendesign, technology and business.


Undisrupting logistics at Numadic.

Publishing Svbset—an issue-based, quarterly journal for product designers.


Communication with stakeholders, product and user research, prototyping, tool evaluation and process improvement, documentation, task flows and job stories, wireframing, visual design, interaction design, frontend development, team management, collaboration with engineering

Fields of work

Logistics, travel, fintech, ecommerce, social, publishing systems

Past clients

Microsoft (India), Landmark Group, Tata Communications, Kotak Mahindra Bank, CRY, CtrlS



I consider myself a computational designer, with a strong undertanding of technology across Web and mobile. I advocate simple, thoughtful design that acts as a bridge between technology and people. Design to me is more than just the visual aspects, and I particularly enjoy solving real-world problems within large, connected ecosystems. I am a big believer in the agile process and design-in-the-browser.

I live in the tiny Goan village of Caranzalem, with my wife and daughters and someday hope to retire to a quiet cabin by the sea.

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