Crafting tools to amplify human intent. Specialized generalist with deep expertise in systems thinking and rapid prototyping.
Get in touchMy current role as Staff Product Designer at Class8 involves architecting intuitive, high-trust workflows to make complex logistics data clear, actionable and trusted by fleets across North America in a massive, high-stakes ecosystem where dispatchers and fleet managers juggle dozens of dynamic variables — route optimization, market rates, driver preferences and real-time telemetry— every second.
Prior to this, I spent 8 years at Brandwatch where I prototyped vision concepts to help align R&D teams, get investor approval and secure a strategic partnership with Google Cloud. I also led design on commercially-successful enterprise products and was responsible for formalizing foundational patterns and north star principles for the Iris AI smart assistant.
Early in my career, I was part of enterprise product teams, creative studios and digital agencies where I helped ship products for juggernauts like Microsoft, McKinsey & Company, Jaguar Land Rover, Landmark Group and Essar.
I'm eternally grateful for every single experience.
Connect on LinkedInSide-projects help me stay sharp.
A growing, personally-curated collection of fascinating goods from India’s most-loved brands like Mokobara, Chumbak, Anomaly, The Postbox and others.
Visual design inspiration since 2012 — featuring the finest landing pages, blogs, portfolios, web & mobile apps; plus illustration, typography and lots more! Updated weekly.
Original, longform essays on design, tech and culture.
A designer's field guide to getting started and getting better by capitalizing on the interplay between taste and craft.
A lamentation about the consequences of prioritising scale and mass-market appeal in product design.
How far are we from the futuristic interfaces depicted in sci-fi classics like Alien and 2001: A Space Odyssey?
Okay, you’ve made it this far. What’s next?
My raison d’etre? Weltanschauung?
Man on a journey—that’s more than just a paraphrased translation of my name. It’s the lens through which I’ve come to view every aspect of my life.
I hail from a tiny village in Goa, but the Internet has been a great equalizer. My curiosity for design and computers took root early. Since 2009, I’ve been learning from books, blogs, podcasts and other designers. It never ends.
I’m obsessed about crafting great digital products. I was fortunate to have my early work featured in The Web Designer’s Idea Book Vol. 2 & Vol. 3, Web Design Index No. 9 and Smashing Magazine. Now that’s a start!
Morals and ethics are my north star. I will always champion for product and business decisions based on the greater good of users.
I believe in asking for forgiveness, not permission. In keeping my work legible. In having the freedom to make mistakes. In balance in every area of my life. And a bunch of other things.
I’ve been working remotely since mid-2018, long before COVID-19 made it a thing. I honestly believe it is the future.
Outside work, I enjoy spending time with my family, writing, playing videogames and taking photos. I keep fit with a mix of strength training and futsal.
I live and work in the city of Panaji. Someday, I’ll retire to a quiet cabin by the beach.
